'Excellence Is Not by Luck' by Tony Agenmonmen
AUTHOR'S BIOGRAPHY: Tony Agenmonmen is a consummate marketer, author and currently President of National Institute of Marketing of Nigeria (NIMN). He has over 32 years experience in marketing, spent majorly with the blue chip company; Nigerian Breweries PLC. He is known for hard work, perseverance, professionalism and strong moral belief. He is a crisis manager and a stickler to 'due' process without loosing sight of reality, flexibility or human fallibility. THE BOOK Reviewed by Segun Ozique. 'EXCELLENCE IS NOT BY LUCK': TAKING CHARGE IN CHALLENGING MOMENTS explores the world of marketing in practice and the inner working that keeps the consumer falling in love with, staying with as well as coming back again and again for their favorite brands. Tony broke down the insider working of very complicated and complex relationship to simple, easy to read and understandable narratives. He made it abundantly clear that successful marketing, branding, sustainability of t...